If Matchstix were a country, it would be bigger than 75 other countries of the world.
It’s been one year, but it feels like just yesterday that we saw Matchstix start appearing on our Facebook timelines for the first time. Since then, the pink icon with the white ‘M’ has spread across the globe, and this week reached the coveted ‘1 Million Followers’ milestone.
Through strategic ATL and BTL marketing campaigns, it didn’t take long for Matchstix to become the most followed app page on Facebook in Cambodia, Fiji, Papua New Guinea, and in the top 10 most followed in Bangladesh and Sri Lanka according to leading analytics firm,a Social Bakers.
“It’s amazing to celebrate our one-millionth follower just 12 months into starting our operation” said Global Head of Digital, Adam Inglis. “The growth and uptake is forever increasing, reaching a new milestone basically every week.”
Another stat pointing to the anticipation of the app is that although official launches to date have only occurred in five markets, the application has been downloaded in 174 countries across the globe.
In addition to the 1 Million Follower figure, the Matchstix App has been putting up some huge numbers in other areas too. 25 Million likes, 5 Million user sessions, and over 500,000 current users is seeing Matchstix begin to challenge the likes of major players Tinder and Ok Cupid for users in Frontier Markets across the globe.
Plans to release premium application features are officially in the pipeline. Matchstix General Manager Keeyan Admana said, “This time it’s all about adding value for our users, and rest assured we’ve been watching and listening to all the feedback over the past year, to ultimately enhance the entire experience on our platform. By Q3 of 2016, the product will release a premium version allowing all users to access expanded capabilities, and extra functionality not yet seen in these markets.”
After a hugely successful 2015, what is the key to the continued success of Matchstix? “More markets!” said Mr Admana. “Asia is not complete without introducing a localised version of the product to Myanmar, India, and some others. We are also looking closely at the Caribbean, LATAM, Middle Eastern and African territories next”.